2025 marks a milestone for global 新能源 vehicles (NEVs), with penetration hitting 30%—a 12-percentage-point jump from 2023 . Regional disparities are striking: China leads with 60% penetration, Europe reaches 35%, and Southeast Asia hits 15% . Plug-in hybrids (PHEVs) have emerged as the preferred choice in developing markets, balancing affordability and range .
China’s dominance extends beyond sales. Its automakers are shifting from “product export” to “产业链出海 (industrial chain overseas expansion),” with 30% of production now localised in target markets . Southeast Asia has become a battleground, where Japanese brands’ share has dropped below 60% as 比亚迪 and 长城 build regional supply hubs in Thailand . Meanwhile, in the U.S., EV growth faces uncertainty from potential subsidy cuts, though hybrids are gaining traction as a low-risk alternative .
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