Maintaining correct tire pressure is the foundation of tire protection. Underinflated tires increase rolling resistance, causing excessive heat buildup that weakens rubber fibers and accelerates wear. Overinflation reduces contact with the road, concentrating pressure on the tire’s center and leading to uneven tread wear. Check pressure at least once a month—preferably when tires are cold—using a reliable gauge. Refer to your vehicle’s owner manual for recommended PSI, not the maximum rating on the tire sidewall. Properly inflated tires not only last 25-30% longer but also improve fuel efficiency and safety. Neglecting pressure checks is one of the top causes of premature tire replacement, making this simple habit a cost-effective protection strategy.