Tire rubber degrades over time due to oxidation, UV rays, and environmental exposure—even if you drive infrequently. To protect rubber integrity, avoid prolonged exposure to direct sunlight, as UV rays break down rubber molecules, causing cracking and brittleness. Use a water-based tire protectant every 4-6 weeks to condition rubber and create a barrier against UV damage, dirt, and road chemicals. Avoid petroleum-based products, as they can soften rubber excessively and lead to premature wear. Additionally, park in covered areas or use tire covers if your vehicle is stored outdoors for long periods. Regular rubber maintenance prevents dry rot, extends tire lifespan, and ensures optimal flexibility—critical for handling and safety, especially in extreme temperatures. Neglecting rubber care can result in brittle tires that are prone to blowouts, even with adequate tread depth.